One dollar. February. Worth every cent.
The physique magazine was the mid-century solution to a very specific problem: how do you publish photographs of nearly naked men when nearly naked men are not yet permitted to simply exist in public. The answer was "fitness." The result was Demigods, and this cover, and this towel, which is working very hard.
Rendered in duotone red and blue with the kind of serif masthead that means it, this design reclaims a piece of queer visual history and puts it exactly where it belongs.
The Gildan 2000 is a heavyweight 100% cotton tee with taped shoulders, no side seams for clean uninterrupted drape, and a ribbed collar built to hold its shape. It is made to last, which feels appropriate for something this historically significant.
The towel is not fooling anyone. It never was.